Advertising at Tottenham Court Road Underground station
Soho nightlife, theatre audiences and the technology offices around Charing Cross Road.
- Zone
- Zone 1
- Area
- West End
- Borough
- Camden
- Entries and exits
- 34.6m entries and exits (2023)
- Lines
- 3
Estimated from TfL station entry and exit counts
Why advertise at Tottenham Court Road?
Soho nightlife, theatre audiences and the technology offices around Charing Cross Road.
Rebuilt around the Elizabeth line, the station now carries Soho evening traffic, theatre audiences and the technology and media employers along Charing Cross Road in roughly equal measure. Evening and weekend volumes are strong enough that day-parted digital earns its premium here.
Tottenham Court Road sits in zone 1, in West End, and is served by Central, Elizabeth line and Northern. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Tottenham Court Road. Advertising here reaches people on their way to and from them.
- Soho
- Denmark Street
- Dominion Theatre
- The British Museum
- Charing Cross Road
- Centre Point
Advertising locations
Formats at Tottenham Court Road
Our inventory records show these formats at Tottenham Court Road. They are what the station carries, not a live availability list — individual sites and dates are confirmed with the media owner when we plan the campaign.
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital 12-sheet (D12)
The larger landscape screen in ticket halls and concourses, where a D6 is not enough presence.
From £3,000 per screen, per 2 weeks
- digital
Digital ribbon
A continuous ultra-wide screen mounted alongside the escalator, read the whole way down.
From £35,000 per run, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
- static
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
- static
96-sheet posters
The largest single static site on the network, reserved for launch statements.
From £1,800 per panel, per 2 weeks
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
- static
Escalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Both digital and paper formats are recorded here, and the two behave differently on the same concourse.
Tottenham Court Road advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
With several lines meeting here, picking stations on audience rather than footfall changes what this costs to cover properly.
Campaigns at Tottenham Court Road
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · West End
Oxford Circus
3 lines
The retail heart of the West End, with shopper traffic sustained across the full trading week.
66.9m entries and exits (2023)
- Zone 1 · West End
Piccadilly Circus
2 lines
Tourist volume through the day and entertainment traffic well into the evening.
30.9m entries and exits (2023)
- Zone 1 · West End
Leicester Square
2 lines
Cinema premieres and late evening footfall, weighted to leisure rather than commuting.
27.8m entries and exits (2023)
Tottenham Court Road questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Tottenham Court Road is served by Central, Elizabeth line and Northern. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Rebuilt around the Elizabeth line, the station now carries Soho evening traffic, theatre audiences and the technology and media employers along Charing Cross Road in roughly equal measure. Evening and weekend volumes are strong enough that day-parted digital earns its premium here. Nearby destinations include Soho, Denmark Street and Dominion Theatre.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Tottenham Court Road advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
Get campaign costs