Station domination advertising
Every advertising site in a single station held by one advertiser, from entrance to platform.
From £40,000 per station, per 2 weeks
Specification
- Format type
- package
- Creative size
- Bespoke pack
- Typical duration
- 1 to 4 weeks
- Dwell time
- The whole journey through the station
- Where it appears
- A single station, all formats
- Best for
- Launches, Tentpole moments
- Indicative cost
- £40,000 to £250,000 per station, per 2 weeks
- Availability
- One advertiser per station at a time. Usually needs twelve weeks' notice, more for peak trading periods.
Indicative planning guidance, excluding VAT. Confirmed with the media owner at booking.
What it is
Every advertising site in a single station held by one advertiser, from entrance to platform. It sits in a single station, all formats, bought in 1 to 4 weeks bursts running Monday to Sunday. Artwork is supplied to the specification above and goes through copy clearance before the on-air date.
Why advertisers use it
Audiences are standing still with nothing else to read. Typical exposure is the whole journey through the station, which is why the format works hardest for launches and tentpole moments.
Cost
£40,000 to £250,000 per station, per 2 weeks. Rates move with zone, station footfall and trading period: January and August are the softest, the Christmas run-in the hardest. Production is quoted separately.
Booking and lead time
Six to eight weeks ahead is the sweet spot: it protects both the price and the quality of the sites you get. Station dominations and peak trading periods need longer. Copy clearance sits ahead of the on-air date, so leave room for it in the schedule.
Stations to consider
Stations where station domination has run for our clients. Live availability is confirmed with the media owner at booking.
Campaigns using station domination
Related formats
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- digital
Digital gateways
Large portrait screens positioned at ticket hall entry, seen head on as passengers arrive.
From £12,000 per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
Station domination questions.
£40,000 to £250,000 per station, per 2 weeks. That is indicative planning guidance excluding production and VAT, and it moves with zone, station and trading period.
1 to 4 weeks is the standard booking, running Monday to Sunday. Longer flights are available and usually attract a volume discount.
Bespoke pack. Artwork goes through copy clearance before the on-air date, so allow time in the schedule for it.
A single station, all formats. One advertiser per station at a time. Usually needs twelve weeks' notice, more for peak trading periods.
Get station domination costs.
Send the brief and we come back with a site list, costs and on-air dates within two working days.
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