4-sheet posters advertising
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
Specification
- Format type
- static
- Creative size
- 1016 x 1524 mm
- Typical duration
- 2 weeks
- Dwell time
- 20 to 40 seconds
- Where it appears
- Platforms and passageways, in high-footfall positions
- Best for
- Coverage on a small budget
- Indicative cost
- £750 per panel, per 2 weeks
- Availability
- Network wide. Sold in packs, so coverage is spread rather than concentrated.
- Booking conditions
- Includes print and production. Minimum 5 posters per booking.
Example rate from our own campaign pricing, excluding VAT. Actual cost depends on station, dates, availability, volume and campaign requirements.
What it is
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply. It sits in platforms and passageways, in high-footfall positions, bought in 2 weeks bursts running Monday to Sunday. Artwork is supplied to the specification above and goes through copy clearance before the on-air date.
Why advertisers use it
Audiences are standing still with nothing else to read. Typical exposure is 20 to 40 seconds, which is why the format works hardest for coverage on a small budget.
Cost
£750 per panel, per 2 weeks. Rates move with zone, station footfall and trading period: January and August are the softest, the Christmas run-in the hardest. Production is quoted separately.
Booking and lead time
Six to eight weeks ahead is the sweet spot: it protects both the price and the quality of the sites you get. Station dominations and peak trading periods need longer. Copy clearance sits ahead of the on-air date, so leave room for it in the schedule.
Stations to consider
Per site inventory has not been audited yet, so these are the highest footfall stations rather than a confirmed availability list.
- Zone 1 · King's Cross
King's Cross St Pancras
6 lines
70.3m entries and exits (2023)
- Zone 1 · West End
Oxford Circus
3 lines
66.9m entries and exits (2023)
- Zone 1 · South Bank
Waterloo
4 lines
65.9m entries and exits (2023)
- Zone 1 · Victoria
Victoria
3 lines
63.4m entries and exits (2023)
- Zone 1 · City of London
Liverpool Street
5 lines
61.9m entries and exits (2023)
- Zone 1 · London Bridge
London Bridge
2 lines
50.2m entries and exits (2023)
Related formats
- static
Tube car panels
Interior panels above the seat line, read across a full journey by an audience with nowhere else to look.
From £18 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
4-sheet posters questions.
£750 per panel, per 2 weeks. That is indicative planning guidance excluding production and VAT, and it moves with zone, station and trading period.
2 weeks is the standard booking, running Monday to Sunday. Longer flights are available and usually attract a volume discount.
1016 x 1524 mm. Artwork goes through copy clearance before the on-air date, so allow time in the schedule for it.
Platforms and passageways, in high-footfall positions. Network wide. Sold in packs, so coverage is spread rather than concentrated.
Get 4-sheet posters costs.
Send the brief and we come back with a site list, costs and on-air dates within two working days.
Get campaign costs