Advertising at Piccadilly Circus Underground station
Tourist volume through the day and entertainment traffic well into the evening.
- Zone
- Zone 1
- Area
- West End
- Borough
- Westminster
- Entries and exits
- 30.9m entries and exits (2023)
- Lines
- 2
Estimated from TfL station entry and exit counts
Why advertise at Piccadilly Circus?
Tourist volume through the day and entertainment traffic well into the evening.
Tourist volume runs through the middle of the day rather than in commuter peaks, and entertainment traffic keeps the station busy well into the evening. It is one of the few places on the network where a weekend-weighted campaign makes as much sense as a weekday one.
Piccadilly Circus sits in zone 1, in West End, and is served by Bakerloo and Piccadilly. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Piccadilly Circus. Advertising here reaches people on their way to and from them.
- Piccadilly Circus
- Regent Street
- Shaftesbury Avenue
- Fortnum & Mason
- The Royal Academy of Arts
- Leicester Square
Formats at Piccadilly Circus
Our inventory records show these formats at Piccadilly Circus. They are what the station carries, not a live availability list — individual sites and dates are confirmed with the media owner when we plan the campaign.
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital 12-sheet (D12)
The larger landscape screen in ticket halls and concourses, where a D6 is not enough presence.
From £3,000 per screen, per 2 weeks
- digital
Digital 48-sheet (D48)
Cross-track digital at 48-sheet scale, facing the platform from the opposite wall and carrying full motion.
From £2,000 per panel, per 2 weeks
- digital
Digital ribbon
A continuous ultra-wide screen mounted alongside the escalator, read the whole way down.
From £35,000 per run, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
- static
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
- static
96-sheet posters
The largest single static site on the network, reserved for launch statements.
From £1,800 per panel, per 2 weeks
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
- static
Escalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Where a station carries both, choosing between digital and paper usually matters more than choosing the station.
Piccadilly Circus advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
The same format is priced differently through the year — the reasons are worth knowing before you budget.
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · West End
Oxford Circus
3 lines
The retail heart of the West End, with shopper traffic sustained across the full trading week.
66.9m entries and exits (2023)
- Zone 1 · West End
Tottenham Court Road
3 lines
Soho nightlife, theatre audiences and the technology offices around Charing Cross Road.
34.6m entries and exits (2023)
- Zone 1 · West End
Leicester Square
2 lines
Cinema premieres and late evening footfall, weighted to leisure rather than commuting.
27.8m entries and exits (2023)
Piccadilly Circus questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Piccadilly Circus is served by Bakerloo and Piccadilly. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Tourist volume runs through the middle of the day rather than in commuter peaks, and entertainment traffic keeps the station busy well into the evening. It is one of the few places on the network where a weekend-weighted campaign makes as much sense as a weekday one. Nearby destinations include Piccadilly Circus, Regent Street and Shaftesbury Avenue.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Piccadilly Circus advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
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