Escalator panels (static) advertising
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Specification
- Format type
- static
- Creative size
- 1016 x 1524 mm
- Typical duration
- 2 weeks
- Dwell time
- 45 to 90 seconds
- Where it appears
- Escalator shafts, available at most major stations
- Best for
- Sequential storytelling
- Indicative cost
- £300 per panel, per 2 weeks
- Availability
- Most major stations carry escalator panels. Sold by the panel with a minimum quantity, so a booking covers a meaningful stretch of the shaft rather than a single frame.
- Booking conditions
- Includes print and production. Minimum 10 panels per booking.
Example rate from our own campaign pricing, excluding VAT. Actual cost depends on station, dates, availability, volume and campaign requirements.
What it is
Paper panels running alongside the escalator, telling a story one frame at a time on the way down. It sits in escalator shafts, available at most major stations, bought in 2 weeks bursts running Monday to Sunday. Artwork is supplied to the specification above and goes through copy clearance before the on-air date.
Why advertisers use it
Audiences are standing still with nothing else to read. Typical exposure is 45 to 90 seconds, which is why the format works hardest for sequential storytelling.
Cost
£300 per panel, per 2 weeks. Rates move with zone, station footfall and trading period: January and August are the softest, the Christmas run-in the hardest. Production is quoted separately.
Booking and lead time
Six to eight weeks ahead is the sweet spot: it protects both the price and the quality of the sites you get. Station dominations and peak trading periods need longer. Copy clearance sits ahead of the on-air date, so leave room for it in the schedule.
Stations to consider
Stations where escalator panels (static) has run for our clients. Live availability is confirmed with the media owner at booking.
Campaigns using escalator panels (static)
ESN Sports nutrition · Product launchESN launches into a saturated protein market
An eight week national burst with the Underground at its centre: cross-track at King's Cross, car panels across the line packs and escalator panels alongside.
St Paul's Cathedral Culture · Visitor numbersSt Paul's Cathedral on the escalators
Sequential escalator panels at the station named after the destination, a hundred metres from the door.
Related formats
- static
Tube car panels
Interior panels above the seat line, read across a full journey by an audience with nowhere else to look.
From £18 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
Escalator panels (static) questions.
£300 per panel, per 2 weeks. That is indicative planning guidance excluding production and VAT, and it moves with zone, station and trading period.
2 weeks is the standard booking, running Monday to Sunday. Longer flights are available and usually attract a volume discount.
1016 x 1524 mm. Artwork goes through copy clearance before the on-air date, so allow time in the schedule for it.
Escalator shafts, available at most major stations. Most major stations carry escalator panels. Sold by the panel with a minimum quantity, so a booking covers a meaningful stretch of the shaft rather than a single frame.
Get escalator panels (static) costs.
Send the brief and we come back with a site list, costs and on-air dates within two working days.
Get campaign costs