Digital gateways advertising
Large portrait screens positioned at ticket hall entry, seen head on as passengers arrive.
From £12,000 per 2 weeks
Specification
- Format type
- digital
- Creative size
- 1080 x 1920 px
- Typical duration
- 2 weeks
- Dwell time
- 10 to 20 seconds
- Where it appears
- Ticket halls at major interchanges
- Best for
- High impact awareness
- Indicative cost
- £12,000 to £40,000 per 2 weeks
- Availability
- Major interchanges only. Inventory is limited and books further ahead than most formats.
Indicative planning guidance, excluding VAT. Confirmed with the media owner at booking.
What it is
Large portrait screens positioned at ticket hall entry, seen head on as passengers arrive. It sits in ticket halls at major interchanges, bought in 2 weeks bursts running Monday to Sunday. Artwork is supplied to the specification above and goes through copy clearance before the on-air date.
Why advertisers use it
Audiences are standing still with nothing else to read. Typical exposure is 10 to 20 seconds, which is why the format works hardest for high impact awareness.
Cost
£12,000 to £40,000 per 2 weeks. Rates move with zone, station footfall and trading period: January and August are the softest, the Christmas run-in the hardest. Production is quoted separately.
Booking and lead time
Six to eight weeks ahead is the sweet spot: it protects both the price and the quality of the sites you get. Station dominations and peak trading periods need longer. Copy clearance sits ahead of the on-air date, so leave room for it in the schedule.
Stations to consider
Stations where digital gateways has run for our clients. Live availability is confirmed with the media owner at booking.
Campaigns using digital gateways
Related formats
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital 12-sheet (D12)
The larger landscape screen in ticket halls and concourses, where a D6 is not enough presence.
From £3,000 per screen, per 2 weeks
Digital gateways questions.
£12,000 to £40,000 per 2 weeks. That is indicative planning guidance excluding production and VAT, and it moves with zone, station and trading period.
2 weeks is the standard booking, running Monday to Sunday. Longer flights are available and usually attract a volume discount.
1080 x 1920 px. Artwork goes through copy clearance before the on-air date, so allow time in the schedule for it.
Ticket halls at major interchanges. Major interchanges only. Inventory is limited and books further ahead than most formats.
Get digital gateways costs.
Send the brief and we come back with a site list, costs and on-air dates within two working days.
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