96-sheet posters advertising
The largest single static site on the network, reserved for launch statements.
From £1,800 per panel, per 2 weeks
Specification
- Format type
- static
- Creative size
- 12192 x 3048 mm (w × h)
- Typical duration
- 2 weeks
- Dwell time
- 3 minutes average platform dwell
- Where it appears
- Selected zone 1 platforms
- Best for
- Launch statements
- Indicative cost
- £1,800 to £3,200 per panel, per 2 weeks
- Availability
- A small number of zone 1 platforms. Usually booked well ahead of the flight.
TfL, London Underground Station Design Idiom
Indicative planning guidance, excluding VAT. Confirmed with the media owner at booking.
What it is
The largest single static site on the network, reserved for launch statements. It sits in selected zone 1 platforms, bought in 2 weeks bursts running Monday to Sunday. Artwork is supplied to the specification above and goes through copy clearance before the on-air date.
Why advertisers use it
Audiences are standing still with nothing else to read, which is why the format works hardest for launch statements.
Cost
£1,800 to £3,200 per panel, per 2 weeks. Rates move with zone, station footfall and trading period: January and August are the softest, the Christmas run-in the hardest. Production is quoted separately.
The right choice depends on the job, not the format — compare them on what each is for.
Booking and lead time
Six to eight weeks ahead is the sweet spot: it protects both the price and the quality of the sites you get. Station dominations and peak trading periods need longer. Copy clearance sits ahead of the on-air date, so leave room for it in the schedule.
Lead time is the usual constraint — working backwards from a fixed date is the safest way to plan it.
Supplying to spec is only half of it: copy clearance sits ahead of the on-air date.
Stations to consider
Our inventory records show 96-sheet posters at these stations. Individual sites and availability are confirmed with the media owner when we plan the campaign.
- Zone 1 · South Bank
Waterloo
4 lines
65.9m entries and exits (2023)
- Zone 1 · Victoria
Victoria
3 lines
63.4m entries and exits (2023)
- Zone 1 · City of London
Liverpool Street
5 lines
61.9m entries and exits (2023)
- Zone 1 · West End
Tottenham Court Road
3 lines
34.6m entries and exits (2023)
- Zone 1 · Euston
Euston
2 lines
32.7m entries and exits (2023)
- Zone 1 · West End
Piccadilly Circus
2 lines
30.9m entries and exits (2023)
Related formats
- static
Tube car panels
Interior panels above the seat line, read across a full journey by an audience with nowhere else to look.
From £18 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
96-sheet posters questions.
£1,800 to £3,200 per panel, per 2 weeks. That is indicative planning guidance excluding production and VAT, and it moves with zone, station and trading period.
2 weeks is the standard booking, running Monday to Sunday. Longer flights are available and usually attract a volume discount.
12192 x 3048 mm. Artwork goes through copy clearance before the on-air date, so allow time in the schedule for it.
Selected zone 1 platforms. A small number of zone 1 platforms. Usually booked well ahead of the flight.
Get 96-sheet posters costs.
Send the brief and we come back with a site list, costs and on-air dates within two working days.
Get campaign costs