Digital 12-sheet (D12) advertising
The larger landscape screen in ticket halls and concourses, where a D6 is not enough presence.
From £3,000 per screen, per 2 weeks
Specification
- Format type
- digital
- Creative size
- 1920 x 1080 px
- Typical duration
- 2 weeks
- Dwell time
- 30 to 60 seconds
- Where it appears
- Ticket halls, entrances and concourses, zones 1 to 3
- Best for
- Awareness with motion
- Indicative cost
- £3,000 per screen, per 2 weeks
- Availability
- Selected platforms in zones 1 to 3. Bought by panel or as a station pack.
Example rate from our own campaign pricing, excluding VAT. Actual cost depends on station, dates, availability, volume and campaign requirements.
What it is
The larger landscape screen in ticket halls and concourses, where a D6 is not enough presence. It sits in ticket halls, entrances and concourses, zones 1 to 3, bought in 2 weeks bursts running Monday to Sunday. Artwork is supplied to the specification above and goes through copy clearance before the on-air date.
Why advertisers use it
Audiences are standing still with nothing else to read. Typical exposure is 30 to 60 seconds, which is why the format works hardest for awareness with motion.
Cost
£3,000 per screen, per 2 weeks. Rates move with zone, station footfall and trading period: January and August are the softest, the Christmas run-in the hardest. Production is quoted separately.
Booking and lead time
Six to eight weeks ahead is the sweet spot: it protects both the price and the quality of the sites you get. Station dominations and peak trading periods need longer. Copy clearance sits ahead of the on-air date, so leave room for it in the schedule.
Stations to consider
Stations where digital 12-sheet (d12) has run for our clients. Live availability is confirmed with the media owner at booking.
Campaigns using digital 12-sheet (d12)
Related formats
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- digital
Digital gateways
Large portrait screens positioned at ticket hall entry, seen head on as passengers arrive.
From £12,000 per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
Digital 12-sheet (D12) questions.
£3,000 per screen, per 2 weeks. That is indicative planning guidance excluding production and VAT, and it moves with zone, station and trading period.
2 weeks is the standard booking, running Monday to Sunday. Longer flights are available and usually attract a volume discount.
1920 x 1080 px. Artwork goes through copy clearance before the on-air date, so allow time in the schedule for it.
Ticket halls, entrances and concourses, zones 1 to 3. Selected platforms in zones 1 to 3. Bought by panel or as a station pack.
Get digital 12-sheet (d12) costs.
Send the brief and we come back with a site list, costs and on-air dates within two working days.
Get campaign costs