Digital 48-sheet (D48) advertising
Cross-track digital at 48-sheet scale, facing the platform from the opposite wall and carrying full motion.
From £2,000 per panel, per 2 weeks
Specification
- Format type
- digital
- Creative size
- 1920 x 1200 px (w × h), 10 second slot
- Typical duration
- 2 weeks
- Dwell time
- The full platform wait
- Where it appears
- Platform trackside walls in central London
- Best for
- Impact at interchanges, Awareness with motion
- Indicative cost
- £2,000 per panel, per 2 weeks
- Availability
- Concentrated in central London: our own campaign material puts the estate at around twenty stations. The site list is confirmed with the media owner at booking.
Example rate from our own campaign pricing, excluding VAT. Actual cost depends on station, dates, availability, volume and campaign requirements.
Confirmed at planning stage. Detailed creative specifications and current pricing for this format are confirmed when we plan the campaign, alongside the sites available for your dates.
What it is
Cross-track digital at 48-sheet scale, facing the platform from the opposite wall and carrying full motion. It sits in platform trackside walls in central london, bought in 2 weeks bursts running Monday to Sunday. Artwork is supplied to the specification above and goes through copy clearance before the on-air date.
Why advertisers use it
Audiences are standing still with nothing else to read, which is why the format works hardest for impact at interchanges and awareness with motion.
Cost
£2,000 per panel, per 2 weeks. Rates move with zone, station footfall and trading period: January and August are the softest, the Christmas run-in the hardest. Production is quoted separately.
Digital buys flexibility rather than reach — what the premium actually pays for.
Booking and lead time
Six to eight weeks ahead is the sweet spot: it protects both the price and the quality of the sites you get. Station dominations and peak trading periods need longer. Copy clearance sits ahead of the on-air date, so leave room for it in the schedule.
Artwork is supplied to this specification and cleared before it runs — what gets rejected, and the deadlines that matter.
Stations to consider
Our inventory records show digital 48-sheet (d48) at these stations. Individual sites and availability are confirmed with the media owner when we plan the campaign.
- Zone 1 · King's Cross
King's Cross St Pancras
6 lines
70.3m entries and exits (2023)
- Zone 1 · West End
Oxford Circus
3 lines
66.9m entries and exits (2023)
- Zone 1 · South Bank
Waterloo
4 lines
65.9m entries and exits (2023)
- Zone 1 · Victoria
Victoria
3 lines
63.4m entries and exits (2023)
- Zone 1 · City of London
Liverpool Street
5 lines
61.9m entries and exits (2023)
- Zone 1 · City of London
Bank & Monument
6 lines
47.5m entries and exits (2023)
Related formats
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- digital
Digital gateways
Large portrait screens positioned at ticket hall entry, seen head on as passengers arrive.
From £12,000 per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
Digital 48-sheet (D48) questions.
£2,000 per panel, per 2 weeks. That is indicative planning guidance excluding production and VAT, and it moves with zone, station and trading period.
2 weeks is the standard booking, running Monday to Sunday. Longer flights are available and usually attract a volume discount.
1920 x 1200 px, 10 second slot. Artwork goes through copy clearance before the on-air date, so allow time in the schedule for it.
Platform trackside walls in central London. Concentrated in central London: our own campaign material puts the estate at around twenty stations. The site list is confirmed with the media owner at booking.
Get digital 48-sheet (d48) costs.
Send the brief and we come back with a site list, costs and on-air dates within two working days.
Get campaign costs