Advertising at King's Cross St Pancras Underground station
Six Underground lines meeting two mainline termini and Eurostar, giving the widest audience mix on the network.
- Zone
- Zone 1
- Area
- King's Cross
- Borough
- Camden
- Entries and exits
- 70.3m entries and exits (2023)
- Lines
- 6
Design prototype seed data, approximating TfL station entry and exit counts. Pending replacement with the published TfL dataset.
Why advertise at King's Cross St Pancras?
Six Underground lines meeting two mainline termini and Eurostar, giving the widest audience mix on the network.
Three audiences overlap here in a way they do nowhere else on the network: national rail passengers with luggage and time to spare, the technology workforce that has filled the King's Cross development, and Central Saint Martins students. Eurostar arrivals add an international layer on top, and they reach this concourse before they reach anything else in London.
King's Cross St Pancras sits in zone 1, in King's Cross, and is served by Circle, Hammersmith & City, Metropolitan, Northern, Piccadilly and Victoria. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of King's Cross St Pancras. Advertising here reaches people on their way to and from them.
- St Pancras International and Eurostar
- King's Cross mainline station
- Coal Drops Yard
- Central Saint Martins
- Granary Square
- The British Library
Formats at King's Cross St Pancras
Site level inventory at this station has not been audited yet, so these are the formats most commonly available across the network. We confirm what is bookable here with the media owner before you commit.
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- package
Station domination
Every advertising site in a single station held by one advertiser, from entrance to platform.
From £40,000 per station, per 2 weeks
King's Cross St Pancras advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
Campaigns at King's Cross St Pancras
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · West End
Tottenham Court Road
3 lines
Soho nightlife, theatre audiences and the technology offices around Charing Cross Road.
34.6m entries and exits (2023)
- Zone 1 · Euston
Euston
2 lines
The West Coast mainline gateway, wrapped in a large university catchment.
32.7m entries and exits (2023)
- Zone 1 · Holborn
Holborn
2 lines
Legal and media employers alongside the LSE and UCL student populations.
27.2m entries and exits (2023)
King's Cross St Pancras questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
King's Cross St Pancras is served by Circle, Hammersmith & City, Metropolitan, Northern, Piccadilly and Victoria. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Three audiences overlap here in a way they do nowhere else on the network: national rail passengers with luggage and time to spare, the technology workforce that has filled the King's Cross development, and Central Saint Martins students. Eurostar arrivals add an international layer on top, and they reach this concourse before they reach anything else in London. Nearby destinations include St Pancras International and Eurostar, King's Cross mainline station and Coal Drops Yard.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get King's Cross St Pancras advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
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