Advertising at King's Cross St Pancras Underground station
Six Underground lines meeting two mainline termini and Eurostar, giving the widest audience mix on the network.
- Zone
- Zone 1
- Area
- King's Cross
- Borough
- Camden
- Entries and exits
- 70.3m entries and exits (2023)
- Lines
- 6
Estimated from TfL station entry and exit counts
Why advertise at King's Cross St Pancras?
Six Underground lines meeting two mainline termini and Eurostar, giving the widest audience mix on the network.
Three audiences overlap here in a way they do nowhere else on the network: national rail passengers with luggage and time to spare, the technology workforce that has filled the King's Cross development, and Central Saint Martins students. Eurostar arrivals add an international layer on top, and they reach this concourse before they reach anything else in London.
King's Cross St Pancras sits in zone 1, in King's Cross, and is served by Circle, Hammersmith & City, Metropolitan, Northern, Piccadilly and Victoria. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of King's Cross St Pancras. Advertising here reaches people on their way to and from them.
- St Pancras International and Eurostar
- King's Cross mainline station
- Coal Drops Yard
- Central Saint Martins
- Granary Square
- The British Library
Advertising locations
Formats at King's Cross St Pancras
Our inventory records show these formats at King's Cross St Pancras. They are what the station carries, not a live availability list — individual sites and dates are confirmed with the media owner when we plan the campaign.
- digital
Digital gateways
Large portrait screens positioned at ticket hall entry, seen head on as passengers arrive.
From £12,000 per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital 12-sheet (D12)
The larger landscape screen in ticket halls and concourses, where a D6 is not enough presence.
From £3,000 per screen, per 2 weeks
- digital
Digital 48-sheet (D48)
Cross-track digital at 48-sheet scale, facing the platform from the opposite wall and carrying full motion.
From £2,000 per panel, per 2 weeks
- digital
Digital ribbon
A continuous ultra-wide screen mounted alongside the escalator, read the whole way down.
From £35,000 per run, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
- static
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
- static
Escalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Digital and paper sit side by side at this station — when the digital premium is worth paying is the question that follows.
King's Cross St Pancras advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
Before committing the budget to one interchange, read how station choice is actually made.
Campaigns at King's Cross St Pancras
ESN Sports nutrition · Product launchESN launches into a saturated protein market
An eight week national burst with the Underground at its centre: cross-track at King's Cross, car panels across the line packs and escalator panels alongside.
Visit Maldives Travel and tourism · Destination awarenessVisit Maldives runs a summer sale across three stations
Destination creative running as portrait digital in a mainline interchange and as framed posters in the circulation space at two more stations.
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · West End
Tottenham Court Road
3 lines
Soho nightlife, theatre audiences and the technology offices around Charing Cross Road.
34.6m entries and exits (2023)
- Zone 1 · Euston
Euston
2 lines
The West Coast mainline gateway, wrapped in a large university catchment.
32.7m entries and exits (2023)
- Zone 1 · Holborn
Holborn
2 lines
Legal and media employers alongside the LSE and UCL student populations.
27.2m entries and exits (2023)
King's Cross St Pancras questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
King's Cross St Pancras is served by Circle, Hammersmith & City, Metropolitan, Northern, Piccadilly and Victoria. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Three audiences overlap here in a way they do nowhere else on the network: national rail passengers with luggage and time to spare, the technology workforce that has filled the King's Cross development, and Central Saint Martins students. Eurostar arrivals add an international layer on top, and they reach this concourse before they reach anything else in London. Nearby destinations include St Pancras International and Eurostar, King's Cross mainline station and Coal Drops Yard.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get King's Cross St Pancras advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
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