What brands actually ran, where it ran, and how it was bought.
Every panel along the Westminster interchange tunnel, carrying one message for the length of the walk.
An eight week national burst with the Underground at its centre: cross-track at King's Cross, car panels across the line packs and escalator panels alongside.
Digital 6-sheets on the Westminster platforms, aimed at the people who legislate on late payment as much as at the commuters beside them.
A digital takeover along the commuter routes into Legal Geek 2025, timed so delegates met the campaign before they reached the venue.
Cross-track posters at tourist stations paired with car panels inside the trains, bought for coverage rather than concentration.
Backlit 6-sheets in the Central line passageways, sited where the evening commute home is heaviest.
Car panels across a full line pack, read over a thirteen minute average journey.
Sequential escalator panels at the station named after the destination, a hundred metres from the door.
Formats, audiences, costs, station selection, creative and measurement — the whole category in one place, written for people buying it rather than selling it.
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