16-sheet cross-track advertising
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
Specification
- Format type
- static
- Creative size
- 2032 x 3048 mm
- Typical duration
- 2 weeks
- Dwell time
- 2 minutes 14 seconds
- Where it appears
- Platform trackside walls
- Best for
- Brand awareness
- Indicative cost
- £2,250 per panel, per 2 weeks
- Availability
- Platforms with a trackside wall opposite. Deep tube platforms carry fewer sites than sub-surface ones.
- Booking conditions
- Includes print and production.
Example rate from our own campaign pricing, excluding VAT. Actual cost depends on station, dates, availability, volume and campaign requirements.
What it is
Facing the platform from the opposite wall, read across the track for the whole wait. It sits in platform trackside walls, bought in 2 weeks bursts running Monday to Sunday. Artwork is supplied to the specification above and goes through copy clearance before the on-air date.
Why advertisers use it
Audiences are standing still with nothing else to read. Typical exposure is 2 minutes 14 seconds, which is why the format works hardest for brand awareness.
Cost
£2,250 per panel, per 2 weeks. Rates move with zone, station footfall and trading period: January and August are the softest, the Christmas run-in the hardest. Production is quoted separately.
Booking and lead time
Six to eight weeks ahead is the sweet spot: it protects both the price and the quality of the sites you get. Station dominations and peak trading periods need longer. Copy clearance sits ahead of the on-air date, so leave room for it in the schedule.
Stations to consider
Stations where 16-sheet cross-track has run for our clients. Live availability is confirmed with the media owner at booking.
Campaigns using 16-sheet cross-track
ESN Sports nutrition · Product launchESN launches into a saturated protein market
An eight week national burst with the Underground at its centre: cross-track at King's Cross, car panels across the line packs and escalator panels alongside.
Polish Tourism Organisation Travel and tourism · Brand awarenessPolish Tourism buys scale across the network
Cross-track posters at tourist stations paired with car panels inside the trains, bought for coverage rather than concentration.
Encore FMCG · Retail footfallEncore on 6-sheet posters at Bond Street
Backlit 6-sheets in the Central line passageways, sited where the evening commute home is heaviest.
Related formats
- static
Tube car panels
Interior panels above the seat line, read across a full journey by an audience with nowhere else to look.
From £18 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
- static
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
16-sheet cross-track questions.
£2,250 per panel, per 2 weeks. That is indicative planning guidance excluding production and VAT, and it moves with zone, station and trading period.
2 weeks is the standard booking, running Monday to Sunday. Longer flights are available and usually attract a volume discount.
2032 x 3048 mm. Artwork goes through copy clearance before the on-air date, so allow time in the schedule for it.
Platform trackside walls. Platforms with a trackside wall opposite. Deep tube platforms carry fewer sites than sub-surface ones.
Get 16-sheet cross-track costs.
Send the brief and we come back with a site list, costs and on-air dates within two working days.
Get campaign costs