48-sheet posters advertising
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
Specification
- Format type
- static
- Creative size
- 3048 x 6096 mm
- Typical duration
- 2 weeks
- Dwell time
- 2 minutes 14 seconds
- Where it appears
- Platform trackside walls and escalator halls
- Best for
- Impact at interchanges
- Indicative cost
- £6,000 per panel, per 2 weeks
- Availability
- Larger stations and interchanges, where the wall runs are long enough to carry the format.
- Booking conditions
- Includes print and production.
Example rate from our own campaign pricing, excluding VAT. Actual cost depends on station, dates, availability, volume and campaign requirements.
What it is
Cross-track large format, facing the platform from the opposite wall and read for the whole wait. It sits in platform trackside walls and escalator halls, bought in 2 weeks bursts running Monday to Sunday. Artwork is supplied to the specification above and goes through copy clearance before the on-air date.
Why advertisers use it
Audiences are standing still with nothing else to read. Typical exposure is 2 minutes 14 seconds, which is why the format works hardest for impact at interchanges.
Cost
£6,000 per panel, per 2 weeks. Rates move with zone, station footfall and trading period: January and August are the softest, the Christmas run-in the hardest. Production is quoted separately.
Booking and lead time
Six to eight weeks ahead is the sweet spot: it protects both the price and the quality of the sites you get. Station dominations and peak trading periods need longer. Copy clearance sits ahead of the on-air date, so leave room for it in the schedule.
Stations to consider
Stations where 48-sheet posters has run for our clients. Live availability is confirmed with the media owner at booking.
Campaigns using 48-sheet posters
Related formats
- static
Tube car panels
Interior panels above the seat line, read across a full journey by an audience with nowhere else to look.
From £18 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
48-sheet posters questions.
£6,000 per panel, per 2 weeks. That is indicative planning guidance excluding production and VAT, and it moves with zone, station and trading period.
2 weeks is the standard booking, running Monday to Sunday. Longer flights are available and usually attract a volume discount.
3048 x 6096 mm. Artwork goes through copy clearance before the on-air date, so allow time in the schedule for it.
Platform trackside walls and escalator halls. Larger stations and interchanges, where the wall runs are long enough to carry the format.
Get 48-sheet posters costs.
Send the brief and we come back with a site list, costs and on-air dates within two working days.
Get campaign costs