Tube advertising formats.
15 buyable formats across escalators, platforms, ticket halls and carriages. Sizes, dwell times and indicative rates for each.
Digital formats
Screens, bought by station or as a network pack. The premium over paper buys day-parting, multiple executions and shorter lead times.
Digital escalator panels digitalDigital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
Digital gateways digitalDigital gateways
Large portrait screens positioned at ticket hall entry, seen head on as passengers arrive.
From £12,000 per 2 weeks
Digital 6-sheet (D6) digitalDigital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
Digital 12-sheet (D12) digitalDigital 12-sheet (D12)
The larger landscape screen in ticket halls and concourses, where a D6 is not enough presence.
From £3,000 per screen, per 2 weeks
- Digital 48-sheet (D48) — image pendingdigital
Digital 48-sheet (D48)
Cross-track digital at 48-sheet scale, facing the platform from the opposite wall and carrying full motion.
From £2,000 per panel, per 2 weeks
Digital ribbon digitalDigital ribbon
A continuous ultra-wide screen mounted alongside the escalator, read the whole way down.
From £35,000 per run, per 2 weeks
Static formats
Paper and vinyl sites. Still the cheapest way to buy scale, and the only way to buy some of the largest sites on the network.
Tube car panels staticTube car panels
Interior panels above the seat line, read across a full journey by an audience with nowhere else to look.
From £18 per panel, per 2 weeks
16-sheet cross-track static16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
48-sheet posters static48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
- 12-sheet posters — image pendingstatic
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
- 96-sheet posters — image pendingstatic
96-sheet posters
The largest single static site on the network, reserved for launch statements.
From £1,800 per panel, per 2 weeks
6-sheet posters (paper) static6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
4-sheet posters static4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
Escalator panels (static) staticEscalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Station packages
Bought as a whole environment rather than as individual sites, with one advertiser holding the station.
Compare every format.
Example two week rates, excluding VAT. Poster rates include print and production where stated. Cost varies with station, availability, dates and volume.
| Format | Type | Indicative cost | Creative size | Environment and dwell | Best suited for |
|---|---|---|---|---|---|
| Digital escalator panels | Typedigital | Indicative cost£25,000 per station run, per 2 weeks | Creative size1200 x 675 px | Environment and dwellEscalator shafts, available at most major stations45 to 90 seconds | Best suited forBrand awareness, Product launch |
| Digital gateways | Typedigital | Indicative cost£12,000 to £40,000 per 2 weeks | Creative size1080 x 1920 px | Environment and dwellTicket halls at major interchanges10 to 20 seconds | Best suited forHigh impact awareness |
| Digital 6-sheet (D6) | Typedigital | Indicative cost£1,500 per screen, per 2 weeks | Creative size1080 x 1920 px, 5 second slot | Environment and dwellTicket halls, entrances and concourses, network wide30 to 60 seconds | Best suited forLocal awareness, Retail footfall |
| Digital 12-sheet (D12) | Typedigital | Indicative cost£3,000 per screen, per 2 weeks | Creative size1920 x 1080 px | Environment and dwellTicket halls, entrances and concourses, zones 1 to 330 to 60 seconds | Best suited forAwareness with motion |
| Digital 48-sheet (D48) | Typedigital | Indicative cost£2,000 per panel, per 2 weeks | Creative sizeSpecification supplied at booking | Environment and dwellPlatform trackside walls in central LondonThe full platform wait | Best suited forImpact at interchanges, Awareness with motion |
| Digital ribbon | Typedigital | Indicative cost£35,000 per run, per 2 weeks | Creative sizeSpecification supplied at booking | Environment and dwellEscalator shafts at selected stations45 to 90 seconds | Best suited forHigh impact awareness |
| Tube car panels | Typestatic | Indicative cost£18 per panel, per 2 weeks | Creative size580 x 200 mm | Environment and dwellIn carriage, bought by line21 minute average dwell | Best suited forRecruitment, Considered purchase |
| 16-sheet cross-track | Typestatic | Indicative cost£2,250 per panel, per 2 weeks | Creative size2032 x 3048 mm | Environment and dwellPlatform trackside walls2 minutes 14 seconds | Best suited forBrand awareness |
| 48-sheet posters | Typestatic | Indicative cost£6,000 per panel, per 2 weeks | Creative size3048 x 6096 mm | Environment and dwellPlatform trackside walls and escalator halls2 minutes 14 seconds | Best suited forImpact at interchanges |
| 12-sheet posters | Typestatic | Indicative cost£2,000 per panel, per 2 weeks | Creative sizeSpecification supplied at booking | Environment and dwellPlatforms and concourses2 minutes 14 seconds | Best suited forBrand awareness |
| 96-sheet posters | Typestatic | Indicative cost£1,800 to £3,200 per panel, per 2 weeks | Creative size3048 x 12192 mm | Environment and dwellSelected zone 1 platforms2 minutes 14 seconds | Best suited forLaunch statements |
| 6-sheet posters (paper) | Typestatic | Indicative cost£1,750 per panel, per 2 weeks | Creative size1200 x 1800 mm | Environment and dwellTicket halls and passageways, in high-footfall positions20 to 40 seconds | Best suited forLocal awareness |
| 4-sheet posters | Typestatic | Indicative cost£750 per panel, per 2 weeks | Creative size1016 x 1524 mm | Environment and dwellPlatforms and passageways, in high-footfall positions20 to 40 seconds | Best suited forCoverage on a small budget |
| Escalator panels (static) | Typestatic | Indicative cost£300 per panel, per 2 weeks | Creative size1016 x 1524 mm | Environment and dwellEscalator shafts, available at most major stations45 to 90 seconds | Best suited forSequential storytelling |
| Station domination | Typepackage | Indicative cost£40,000 to £250,000 per station, per 2 weeks | Creative sizeBespoke pack | Environment and dwellA single station, all formatsThe whole journey through the station | Best suited forLaunches, Tentpole moments |
Prices are indicative planning guidance pending verification against current media owner rate cards. Formats shown as price on application are quoted at campaign planning stage.
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