Tube advertising formats.
15 buyable formats across escalators, platforms, ticket halls and carriages. Sizes, dwell times and indicative rates for each.
Digital formats
Screens, bought by station or as a network pack. The premium over paper buys day-parting, multiple executions and shorter lead times.
Digital escalator panels digitalDigital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
Digital gateways digitalDigital gateways
Large portrait screens positioned at ticket hall entry, seen head on as passengers arrive.
From £12,000 per 2 weeks
Digital 6-sheet (D6) digitalDigital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
Digital 12-sheet (D12) digitalDigital 12-sheet (D12)
The larger landscape screen in ticket halls and concourses, where a D6 is not enough presence.
From £3,000 per screen, per 2 weeks
Digital 48-sheet (D48) digitalDigital 48-sheet (D48)
Cross-track digital at 48-sheet scale, facing the platform from the opposite wall and carrying full motion.
From £2,000 per panel, per 2 weeks
Digital ribbon digitalDigital ribbon
A continuous ultra-wide screen mounted alongside the escalator, read the whole way down.
From £35,000 per run, per 2 weeks
Static formats
Paper and vinyl sites. Still the cheapest way to buy scale, and the only way to buy some of the largest sites on the network.
Tube car panels staticTube car panels
Interior panels above the seat line, read across a full journey by an audience with nowhere else to look.
From £18 per panel, per 2 weeks
16-sheet cross-track static16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
48-sheet posters static48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
12-sheet posters static12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
96-sheet posters static96-sheet posters
The largest single static site on the network, reserved for launch statements.
From £1,800 per panel, per 2 weeks
6-sheet posters (paper) static6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
4-sheet posters static4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
Escalator panels (static) staticEscalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Station packages
Bought as a whole environment rather than as individual sites, with one advertiser holding the station.
Compare every format.
Example two week rates, excluding VAT. Poster rates include print and production where stated. Cost varies with station, availability, dates and volume.
| Format | Type | Indicative cost | Creative size | Environment and dwell | Best suited for |
|---|---|---|---|---|---|
| Digital escalator panels | Typedigital | Indicative cost£25,000 per station run, per 2 weeks | Creative size1920 x 1080 px (w × h), rotated for a portrait screen, 10 second slot | Environment and dwellEscalator shafts, available at most major stationsThe length of the escalator ride | Best suited forBrand awareness, Product launch |
| Digital gateways | Typedigital | Indicative cost£12,000 to £40,000 per 2 weeks | Creative sizeLandscape, resolution varies by station | Environment and dwellTicket halls at major interchangesHead-on, as passengers enter the ticket hall | Best suited forHigh impact awareness |
| Digital 6-sheet (D6) | Typedigital | Indicative cost£1,500 per screen, per 2 weeks | Creative size1920 x 1080 px (w × h), rotated for a portrait screen, 5 second slot | Environment and dwellTicket halls, entrances and concourses, network wideAt eye level, while passing through | Best suited forLocal awareness, Retail footfall |
| Digital 12-sheet (D12) | Typedigital | Indicative cost£3,000 per screen, per 2 weeks | Creative size3840 x 2160 px (w × h), 10 second slot | Environment and dwellTicket halls, entrances and concourses, zones 1 to 3At eye level, while passing through | Best suited forAwareness with motion |
| Digital 48-sheet (D48) | Typedigital | Indicative cost£2,000 per panel, per 2 weeks | Creative size1920 x 1200 px (w × h), 10 second slot | Environment and dwellPlatform trackside walls in central LondonThe full platform wait | Best suited forImpact at interchanges, Awareness with motion |
| Digital ribbon | Typedigital | Indicative cost£35,000 per run, per 2 weeks | Creative size1920 x 1080 px (w × h) per screen, 10 second slot | Environment and dwellEscalator shafts at selected stationsThe length of the escalator ride | Best suited forHigh impact awareness |
| Tube car panels | Typestatic | Indicative cost£18 per panel, per 2 weeks | Creative size609 x 280 mm (w × h) | Environment and dwellIn carriage, bought by lineThe length of the journey, at reading distance | Best suited forRecruitment, Considered purchase |
| 16-sheet cross-track | Typestatic | Indicative cost£2,250 per panel, per 2 weeks | Creative size2032 x 3048 mm (w × h) | Environment and dwellPlatform trackside walls3 minutes average platform dwell | Best suited forBrand awareness |
| 48-sheet posters | Typestatic | Indicative cost£6,000 per panel, per 2 weeks | Creative size6060 x 3048 mm (w × h) | Environment and dwellPlatform trackside walls and escalator halls3 minutes average platform dwell | Best suited forImpact at interchanges |
| 12-sheet posters | Typestatic | Indicative cost£2,000 per panel, per 2 weeks | Creative size3048 x 1524 mm (w × h) | Environment and dwellPlatforms and concourses3 minutes average platform dwell | Best suited forBrand awareness |
| 96-sheet posters | Typestatic | Indicative cost£1,800 to £3,200 per panel, per 2 weeks | Creative size12192 x 3048 mm (w × h) | Environment and dwellSelected zone 1 platforms3 minutes average platform dwell | Best suited forLaunch statements |
| 6-sheet posters (paper) | Typestatic | Indicative cost£1,750 per panel, per 2 weeks | Creative size1200 x 1800 mm (w × h) | Environment and dwellTicket halls and passageways, in high-footfall positionsAt eye level, while passing through | Best suited forLocal awareness |
| 4-sheet posters | Typestatic | Indicative cost£750 per panel, per 2 weeks | Creative size1016 x 1524 mm (w × h) | Environment and dwellPlatforms and passageways, in high-footfall positionsAt eye level, in high-footfall positions | Best suited forCoverage on a small budget |
| Escalator panels (static) | Typestatic | Indicative cost£300 per panel, per 2 weeks | Creative size419 x 572 mm (w × h) | Environment and dwellEscalator shafts, available at most major stationsThe length of the escalator ride | Best suited forSequential storytelling |
| Station domination | Typepackage | Indicative cost£40,000 to £250,000 per station, per 2 weeks | Creative sizeBespoke pack | Environment and dwellA single station, all formatsThe whole journey through the station | Best suited forLaunches, Tentpole moments |
Prices are indicative planning guidance, confirmed with the media owner at booking. Formats shown as price on application are quoted at campaign planning stage.
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