6-sheet posters (paper) advertising
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
Specification
- Format type
- static
- Creative size
- 1200 x 1800 mm
- Typical duration
- 2 weeks
- Dwell time
- 20 to 40 seconds
- Where it appears
- Ticket halls and passageways, in high-footfall positions
- Best for
- Local awareness
- Indicative cost
- £1,750 per panel, per 2 weeks
- Availability
- Network wide, including outer zones. The easiest format to buy station by station.
- Booking conditions
- Includes print and production.
Example rate from our own campaign pricing, excluding VAT. Actual cost depends on station, dates, availability, volume and campaign requirements.
What it is
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest. It sits in ticket halls and passageways, in high-footfall positions, bought in 2 weeks bursts running Monday to Sunday. Artwork is supplied to the specification above and goes through copy clearance before the on-air date.
Why advertisers use it
Audiences are standing still with nothing else to read. Typical exposure is 20 to 40 seconds, which is why the format works hardest for local awareness.
Cost
£1,750 per panel, per 2 weeks. Rates move with zone, station footfall and trading period: January and August are the softest, the Christmas run-in the hardest. Production is quoted separately.
Booking and lead time
Six to eight weeks ahead is the sweet spot: it protects both the price and the quality of the sites you get. Station dominations and peak trading periods need longer. Copy clearance sits ahead of the on-air date, so leave room for it in the schedule.
Stations to consider
Stations where 6-sheet posters (paper) has run for our clients. Live availability is confirmed with the media owner at booking.
Campaigns using 6-sheet posters (paper)
Related formats
- static
Tube car panels
Interior panels above the seat line, read across a full journey by an audience with nowhere else to look.
From £18 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
6-sheet posters (paper) questions.
£1,750 per panel, per 2 weeks. That is indicative planning guidance excluding production and VAT, and it moves with zone, station and trading period.
2 weeks is the standard booking, running Monday to Sunday. Longer flights are available and usually attract a volume discount.
1200 x 1800 mm. Artwork goes through copy clearance before the on-air date, so allow time in the schedule for it.
Ticket halls and passageways, in high-footfall positions. Network wide, including outer zones. The easiest format to buy station by station.
Get 6-sheet posters (paper) costs.
Send the brief and we come back with a site list, costs and on-air dates within two working days.
Get campaign costs