Advertising at Holborn Underground station
Legal and media employers alongside the LSE and UCL student populations.
- Zone
- Zone 1
- Area
- Holborn
- Borough
- Camden
- Entries and exits
- 27.2m entries and exits (2023)
- Lines
- 2
Estimated from TfL station entry and exit counts
Why advertise at Holborn?
Legal and media employers alongside the LSE and UCL student populations.
Legal and media employers surround the station, and the LSE and UCL student populations pass through it daily. Term time and vacation make a visible difference to volume here, which is worth planning a flight around rather than discovering afterwards.
Holborn sits in zone 1, in Holborn, and is served by Central and Piccadilly. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Holborn. Advertising here reaches people on their way to and from them.
- Lincoln's Inn Fields
- The London School of Economics
- Sir John Soane's Museum
- Covent Garden
- Chancery Lane
- Kingsway
Formats at Holborn
Our inventory records show these formats at Holborn. They are what the station carries, not a live availability list — individual sites and dates are confirmed with the media owner when we plan the campaign.
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital 48-sheet (D48)
Cross-track digital at 48-sheet scale, facing the platform from the opposite wall and carrying full motion.
From £2,000 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
- static
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
- static
Escalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Both digital and paper formats are recorded here, and the two behave differently on the same concourse.
Holborn advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
These are planning figures. What moves the price between one month and the next is set out in the cost guide.
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · King's Cross
King's Cross St Pancras
6 lines
Six Underground lines meeting two mainline termini and Eurostar, giving the widest audience mix on the network.
70.3m entries and exits (2023)
- Zone 1 · West End
Tottenham Court Road
3 lines
Soho nightlife, theatre audiences and the technology offices around Charing Cross Road.
34.6m entries and exits (2023)
- Zone 1 · Euston
Euston
2 lines
The West Coast mainline gateway, wrapped in a large university catchment.
32.7m entries and exits (2023)
Holborn questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Holborn is served by Central and Piccadilly. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Legal and media employers surround the station, and the LSE and UCL student populations pass through it daily. Term time and vacation make a visible difference to volume here, which is worth planning a flight around rather than discovering afterwards. Nearby destinations include Lincoln's Inn Fields, The London School of Economics and Sir John Soane's Museum.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Holborn advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
Get campaign costs