Advertising at Charing Cross Underground station
Why advertise at Charing Cross?
Charing Cross puts the Bakerloo and Northern lines directly under Trafalgar Square, with subway exits into the square itself and into the mainline station above. Whitehall runs south from the entrance and the Strand east.
Charing Cross sits in zone 1, and is served by Bakerloo and Northern. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Charing Cross. Advertising here reaches people on their way to and from them.
- Trafalgar Square
- The National Gallery
- Charing Cross mainline station
- The Strand
- Whitehall
- Nelson's Column
Formats at Charing Cross
Our inventory records show these formats at Charing Cross. They are what the station carries, not a live availability list — individual sites and dates are confirmed with the media owner when we plan the campaign.
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- digital
Digital gateways
Large portrait screens positioned at ticket hall entry, seen head on as passengers arrive.
From £12,000 per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital 12-sheet (D12)
The larger landscape screen in ticket halls and concourses, where a D6 is not enough presence.
From £3,000 per screen, per 2 weeks
- digital
Digital 48-sheet (D48)
Cross-track digital at 48-sheet scale, facing the platform from the opposite wall and carrying full motion.
From £2,000 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
- static
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
- static
Escalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Both digital and paper formats are recorded here, and the two behave differently on the same concourse.
Charing Cross advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
These are planning figures. What moves the price between one month and the next is set out in the cost guide.
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · King's Cross
King's Cross St Pancras
6 lines
Six Underground lines meeting two mainline termini and Eurostar, giving the widest audience mix on the network.
70.3m entries and exits (2023)
- Zone 1 · West End
Oxford Circus
3 lines
The retail heart of the West End, with shopper traffic sustained across the full trading week.
66.9m entries and exits (2023)
- Zone 1 · South Bank
Waterloo
4 lines
Britain's busiest rail terminus, delivering very high repeat exposure among south west London commuters.
65.9m entries and exits (2023)
Charing Cross questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Charing Cross is served by Bakerloo and Northern. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Charing Cross puts the Bakerloo and Northern lines directly under Trafalgar Square, with subway exits into the square itself and into the mainline station above. Whitehall runs south from the entrance and the Strand east. Nearby destinations include Trafalgar Square, The National Gallery and Charing Cross mainline station.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Charing Cross advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
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