Advertising at Moorgate Underground station
City fringe employment, weighted towards fintech and professional services.
- Zone
- Zone 1
- Area
- City of London
- Borough
- City of London
- Entries and exits
- 20m entries and exits (2023)
- Lines
- 4
Design prototype seed data, approximating TfL station entry and exit counts. Pending replacement with the published TfL dataset.
Why advertise at Moorgate?
City fringe employment, weighted towards fintech and professional services.
City fringe employment weighted towards fintech and professional services, with a quieter and more habitual audience than Bank or Liverpool Street. Weekday only in practice — the station is close to empty at weekends, so flat weekly buys waste a share of the spend.
Moorgate sits in zone 1, in City of London, and is served by Circle, Hammersmith & City, Metropolitan and Northern. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Moorgate. Advertising here reaches people on their way to and from them.
- Barbican Centre
- Finsbury Circus
- London Wall
- Guildhall
- Moorfields Eye Hospital
- Broadgate
Formats at Moorgate
Site level inventory at this station has not been audited yet, so these are the formats most commonly available across the network. We confirm what is bookable here with the media owner before you commit.
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- package
Station domination
Every advertising site in a single station held by one advertiser, from entrance to platform.
From £40,000 per station, per 2 weeks
Moorgate advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
Campaigns at Moorgate
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · City of London
Liverpool Street
5 lines
City finance and technology commuters, with weekday frequency among the highest on the network.
61.9m entries and exits (2023)
- Zone 1 · City of London
Bank & Monument
6 lines
The densest concentration of financial services employees anywhere in the UK.
47.5m entries and exits (2023)
- Zone 1 · City of London
St Paul's
1 line
City workers and cathedral visitors sharing a single deep level escalator run.
Figure to be confirmed
Moorgate questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Moorgate is served by Circle, Hammersmith & City, Metropolitan and Northern. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
City fringe employment weighted towards fintech and professional services, with a quieter and more habitual audience than Bank or Liverpool Street. Weekday only in practice — the station is close to empty at weekends, so flat weekly buys waste a share of the spend. Nearby destinations include Barbican Centre, Finsbury Circus and London Wall.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Moorgate advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
Get campaign costs