Advertising at Baker Street Underground station
Five lines and a steady visitor mix, one of the most connected stations outside the core.
- Zone
- Zone 1
- Area
- Marylebone
- Borough
- Westminster
- Entries and exits
- 22.9m entries and exits (2023)
- Lines
- 5
Design prototype seed data, approximating TfL station entry and exit counts. Pending replacement with the published TfL dataset.
Why advertise at Baker Street?
Five lines and a steady visitor mix, one of the most connected stations outside the core.
Five lines meet here, making it one of the most connected stations outside the central core, and the visitor mix is steady rather than peaky. Madame Tussauds and Regent's Park keep weekend and school holiday traffic well above what a pure office catchment would deliver.
Baker Street sits in zone 1, in Marylebone, and is served by Bakerloo, Circle, Hammersmith & City, Jubilee and Metropolitan. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Baker Street. Advertising here reaches people on their way to and from them.
- Madame Tussauds
- Regent's Park
- The Sherlock Holmes Museum
- Marylebone High Street
- London Business School
- Marylebone station
Formats at Baker Street
Site level inventory at this station has not been audited yet, so these are the formats most commonly available across the network. We confirm what is bookable here with the media owner before you commit.
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- package
Station domination
Every advertising site in a single station held by one advertiser, from entrance to platform.
From £40,000 per station, per 2 weeks
Baker Street advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
Campaigns at Baker Street
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · West End
Oxford Circus
3 lines
The retail heart of the West End, with shopper traffic sustained across the full trading week.
66.9m entries and exits (2023)
- Zone 1 · Victoria
Victoria
3 lines
Commuter, coach and theatre audiences passing through a single concentrated ticket hall.
63.4m entries and exits (2023)
- Zone 1 · Paddington
Paddington
5 lines
Heathrow Express arrivals and inbound business travel, reached before anything else in London.
41.5m entries and exits (2023)
Baker Street questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Baker Street is served by Bakerloo, Circle, Hammersmith & City, Jubilee and Metropolitan. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Five lines meet here, making it one of the most connected stations outside the central core, and the visitor mix is steady rather than peaky. Madame Tussauds and Regent's Park keep weekend and school holiday traffic well above what a pure office catchment would deliver. Nearby destinations include Madame Tussauds, Regent's Park and The Sherlock Holmes Museum.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Baker Street advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
Get campaign costs