Advertising at Westminster Underground station
Government, lobbying and visitor audiences, with long interchange tunnels between lines.
Why advertise at Westminster?
Government, lobbying and visitor audiences, with long interchange tunnels between lines.
Government, lobbying and visitor audiences share the same tunnels. The interchange between the Jubilee line and the sub-surface platforms is long enough to carry a sequence of sites rather than a single message, which is why political and public affairs campaigns buy this station by name.
Westminster sits in zone 1, in Westminster, and is served by Circle, District and Jubilee. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Westminster. Advertising here reaches people on their way to and from them.
- Houses of Parliament
- Big Ben
- Westminster Abbey
- Whitehall
- Portcullis House
- London Eye
Advertising locations
Formats at Westminster
Site level inventory at this station has not been audited yet, so these are the formats most commonly available across the network. We confirm what is bookable here with the media owner before you commit.
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- package
Station domination
Every advertising site in a single station held by one advertiser, from entrance to platform.
From £40,000 per station, per 2 weeks
Westminster advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
Campaigns at Westminster
nexfibre Telecoms · Brand awarenessnexfibre takes over Westminster
Every panel along the Westminster interchange tunnel, carrying one message for the length of the walk.
Xero Software · Brand awarenessXero takes the late payments argument to Westminster
Digital 6-sheets on the Westminster platforms, aimed at the people who legislate on late payment as much as at the commuters beside them.
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · West End
Oxford Circus
3 lines
The retail heart of the West End, with shopper traffic sustained across the full trading week.
66.9m entries and exits (2023)
- Zone 1 · Victoria
Victoria
3 lines
Commuter, coach and theatre audiences passing through a single concentrated ticket hall.
63.4m entries and exits (2023)
- Zone 1 · Paddington
Paddington
5 lines
Heathrow Express arrivals and inbound business travel, reached before anything else in London.
41.5m entries and exits (2023)
Westminster questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Westminster is served by Circle, District and Jubilee. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Government, lobbying and visitor audiences share the same tunnels. The interchange between the Jubilee line and the sub-surface platforms is long enough to carry a sequence of sites rather than a single message, which is why political and public affairs campaigns buy this station by name. Nearby destinations include Houses of Parliament, Big Ben and Westminster Abbey.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Westminster advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
Get campaign costs