Advertising at Russell Square Underground station
Why advertise at Russell Square?
Russell Square is a single-line Piccadilly station in Bloomsbury, reached from the ticket hall by lift rather than escalator. The square itself is opposite the entrance and the British Museum is a few minutes' walk south west.
Russell Square sits in zone 1, and is served by Piccadilly. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Russell Square. Advertising here reaches people on their way to and from them.
- Russell Square
- The British Museum
- Bloomsbury
- Brunswick Centre
- Southampton Row
- Great Ormond Street Hospital
Formats at Russell Square
Our inventory records show these formats at Russell Square. They are what the station carries, not a live availability list — individual sites and dates are confirmed with the media owner when we plan the campaign.
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
- static
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
- static
Escalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Where a station carries both, choosing between digital and paper usually matters more than choosing the station.
Russell Square advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
The same format is priced differently through the year — the reasons are worth knowing before you budget.
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · King's Cross
King's Cross St Pancras
6 lines
Six Underground lines meeting two mainline termini and Eurostar, giving the widest audience mix on the network.
70.3m entries and exits (2023)
- Zone 1 · West End
Piccadilly Circus
2 lines
Tourist volume through the day and entertainment traffic well into the evening.
30.9m entries and exits (2023)
- Zone 1 · Mayfair
Green Park
3 lines
The interchange between luxury retail, Mayfair offices and Westminster.
30.3m entries and exits (2023)
Russell Square questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Russell Square is served by Piccadilly. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Russell Square is a single-line Piccadilly station in Bloomsbury, reached from the ticket hall by lift rather than escalator. The square itself is opposite the entrance and the British Museum is a few minutes' walk south west. Nearby destinations include Russell Square, The British Museum and Bloomsbury.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Russell Square advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
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