Advertising at Old Street Underground station
The technology and startup catchment around Silicon Roundabout.
- Zone
- Zone 1
- Area
- Shoreditch
- Borough
- Islington
- Entries and exits
- 17m entries and exits (2023)
- Lines
- 1
Design prototype seed data, approximating TfL station entry and exit counts. Pending replacement with the published TfL dataset.
Why advertise at Old Street?
The technology and startup catchment around Silicon Roundabout.
The technology and startup catchment around Silicon Roundabout, with a workforce that skews young and arrives noticeably later than the City proper. Evening footfall holds up because the bars and venues of Shoreditch start a few minutes' walk from the exit.
Old Street sits in zone 1, in Shoreditch, and is served by Northern. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Old Street. Advertising here reaches people on their way to and from them.
- Silicon Roundabout
- Shoreditch
- Hoxton Square
- Whitecross Street Market
- Bunhill Fields
- City Road
Formats at Old Street
Site level inventory at this station has not been audited yet, so these are the formats most commonly available across the network. We confirm what is bookable here with the media owner before you commit.
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- package
Station domination
Every advertising site in a single station held by one advertiser, from entrance to platform.
From £40,000 per station, per 2 weeks
Old Street advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · Islington
Angel
1 line
Home to the longest escalator on the network, a 60 metre run with nothing else to look at.
16.5m entries and exits (2023)
- Zone 1 · King's Cross
King's Cross St Pancras
6 lines
Six Underground lines meeting two mainline termini and Eurostar, giving the widest audience mix on the network.
70.3m entries and exits (2023)
- Zone 1 · South Bank
Waterloo
4 lines
Britain's busiest rail terminus, delivering very high repeat exposure among south west London commuters.
65.9m entries and exits (2023)
Old Street questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Old Street is served by Northern. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
The technology and startup catchment around Silicon Roundabout, with a workforce that skews young and arrives noticeably later than the City proper. Evening footfall holds up because the bars and venues of Shoreditch start a few minutes' walk from the exit. Nearby destinations include Silicon Roundabout, Shoreditch and Hoxton Square.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Old Street advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
Get campaign costs