Encore on 6-sheet posters at Bond Street
Backlit 6-sheets in the Central line passageways, sited where the evening commute home is heaviest.
FMCG · Retail footfall · 4 weeks
- Brand
- Encore
- Objective
- Retail footfall
- Location
- Bond Street
- Formats
- 6-sheet posters (paper), 16-sheet cross-track
- Sector
- FMCG
- Flight
- 4 weeks
What ran
Encore ran 6-sheet posters (paper) and 16-sheet cross-track at Bond Street for 4 weeks, against a retail footfall objective.
The full write-up for this campaign is with the client for approval. We publish performance figures only where the client has approved the number and its source.
The work
Formats used
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
Stations nearby
Locations close enough to have run as a cluster with this campaign.
How this kind of campaign is planned
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