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St Paul's Cathedral on the escalators

An escalator panel at the station named after the destination, with cross-track posters photographed elsewhere on the network.

Culture · Visitor numbers · 4 weeks

Static escalator panels beside an Underground escalator, the central one carrying a St Paul's Cathedral advertisement, as a passenger rides past.
St Paul's Cathedral campaign
Brand
St Paul's Cathedral
Objective
Visitor numbers
Location
St Paul's
Formats
Escalator panels (static)
Sector
Culture
Flight
4 weeks

What ran

St Paul's Cathedral ran escalator panels (static) at St Paul's for 4 weeks, against a visitor numbers objective.

The work

  • A large cross-track poster advertising St Paul's Cathedral on the platform wall, with a train passing.
  • A cross-track poster site at Hyde Park Corner carrying a St Paul's Cathedral advertisement, with a Piccadilly line train passing the platform.
  • A static escalator panel advertising St Paul's Cathedral on a tiled wall, as a passenger passes in motion blur.

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