Advertising at St James's Park Underground station
Why advertise at St James's Park?
St James's Park is a Circle and District station built into 55 Broadway, the Grade I listed building that served as London Transport's headquarters until Transport for London moved out in 2020. Buckingham Palace and Westminster Abbey are both a short walk from the exits.
St James's Park sits in zone 1, and is served by Circle and District. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of St James's Park. Advertising here reaches people on their way to and from them.
- St James's Park
- Buckingham Palace
- Westminster Abbey
- 55 Broadway
- Birdcage Walk
- Victoria Street
Formats at St James's Park
Our inventory records show these formats at St James's Park. They are what the station carries, not a live availability list — individual sites and dates are confirmed with the media owner when we plan the campaign.
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
- static
Escalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Both digital and paper formats are recorded here, and the two behave differently on the same concourse.
St James's Park advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
These are planning figures. What moves the price between one month and the next is set out in the cost guide.
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · King's Cross
King's Cross St Pancras
6 lines
Six Underground lines meeting two mainline termini and Eurostar, giving the widest audience mix on the network.
70.3m entries and exits (2023)
- Zone 1 · Victoria
Victoria
3 lines
Commuter, coach and theatre audiences passing through a single concentrated ticket hall.
63.4m entries and exits (2023)
- Zone 1 · City of London
Liverpool Street
5 lines
City finance and technology commuters, with weekday frequency among the highest on the network.
61.9m entries and exits (2023)
St James's Park questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
St James's Park is served by Circle and District. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
St James's Park is a Circle and District station built into 55 Broadway, the Grade I listed building that served as London Transport's headquarters until Transport for London moved out in 2020. Buckingham Palace and Westminster Abbey are both a short walk from the exits. Nearby destinations include St James's Park, Buckingham Palace and Westminster Abbey.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get St James's Park advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
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