Advertising at Shepherd's Bush Underground station
Westfield London shoppers plus event traffic from the surrounding venues.
- Zone
- Zone 2
- Area
- Shepherd's Bush
- Borough
- Hammersmith & Fulham
- Entries and exits
- 16.7m entries and exits (2023)
- Lines
- 1
Estimated from TfL station entry and exit counts
Why advertise at Shepherd's Bush?
Westfield London shoppers plus event traffic from the surrounding venues.
Westfield London is a short walk from the exit, so a large share of this audience is arriving with shopping intent rather than passing through. Event traffic from the surrounding venues adds evening peaks that a retail catchment on its own would not produce.
Shepherd's Bush sits in zone 2, in Shepherd's Bush, and is served by Central. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Shepherd's Bush. Advertising here reaches people on their way to and from them.
- Westfield London
- O2 Shepherd's Bush Empire
- BBC Television Centre
- Bush Theatre
- Shepherd's Bush Market
- Loftus Road
Formats at Shepherd's Bush
Our inventory records show these formats at Shepherd's Bush. They are what the station carries, not a live availability list — individual sites and dates are confirmed with the media owner when we plan the campaign.
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- digital
Digital 6-sheet (D6)
Portrait screens at eye level in ticket halls, entrances and concourses, carrying five seconds of full motion.
From £1,500 per screen, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
- static
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
- static
Escalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Digital and paper sit side by side at this station — when the digital premium is worth paying is the question that follows.
Shepherd's Bush advertising costs
Indicative two week rates. Outside zone 1 the same formats generally sit towards the lower end of each range.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
For why two campaigns of the same size are quoted differently, see what actually moves a Tube advertising price.
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 2 · Hammersmith
Hammersmith
4 lines
A west London commuter hub with a shopping centre directly above the ticket hall.
25.6m entries and exits (2023)
- Zone 1 · West End
Oxford Circus
3 lines
The retail heart of the West End, with shopper traffic sustained across the full trading week.
66.9m entries and exits (2023)
- Zone 1 · City of London
Liverpool Street
5 lines
City finance and technology commuters, with weekday frequency among the highest on the network.
61.9m entries and exits (2023)
Shepherd's Bush questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Outside zone 1 the same formats generally sit at the lower end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Shepherd's Bush is served by Central. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Westfield London is a short walk from the exit, so a large share of this audience is arriving with shopping intent rather than passing through. Event traffic from the surrounding venues adds evening peaks that a retail catchment on its own would not produce. Nearby destinations include Westfield London, O2 Shepherd's Bush Empire and BBC Television Centre.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Shepherd's Bush advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
Get campaign costs