Advertising at Lancaster Gate Underground station
Why advertise at Lancaster Gate?
Lancaster Gate is a Central line station on Bayswater Road, directly opposite the northern edge of Kensington Gardens. It sits between Marble Arch and Queensway, on the stretch of the line that runs along the top of the park.
Lancaster Gate sits in zone 1, and is served by Central. Platform formats can be weighted towards a single line; escalator, ticket hall and concourse formats reach everyone passing through.
What is nearby
Destinations within walking distance of Lancaster Gate. Advertising here reaches people on their way to and from them.
- Kensington Gardens
- Hyde Park
- Bayswater Road
- Lancaster Gate
- Italian Gardens
- Paddington
Formats at Lancaster Gate
Our inventory records show these formats at Lancaster Gate. They are what the station carries, not a live availability list — individual sites and dates are confirmed with the media owner when we plan the campaign.
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
- static
48-sheet posters
Cross-track large format, facing the platform from the opposite wall and read for the whole wait.
From £6,000 per panel, per 2 weeks
- static
12-sheet posters
Landscape paper at platform level, large enough to read from across the platform without buying cross-track scale.
From £2,000 per panel, per 2 weeks
- static
6-sheet posters (paper)
The larger static poster unit, at eye level in ticket halls and passageways where footfall is heaviest.
From £1,750 per panel, per 2 weeks
- static
4-sheet posters
The smaller station poster, placed in the high-footfall parts of the station to build frequency cheaply.
From £750 per panel, per 2 weeks
- static
Escalator panels (static)
Paper panels running alongside the escalator, telling a story one frame at a time on the way down.
From £300 per panel, per 2 weeks
Start with the job the campaign has to do: the formats compared side by side sets out what each one is good for.
Lancaster Gate advertising costs
Indicative two week rates. Zone 1 carries a premium over the outer zones for the same format, so expect the upper end of each range here.
| Format | Indicative cost | Buying unit |
|---|---|---|
| 6-sheet posters (paper) | Indicative cost£1,750 | Buying unitper panel, per 2 weeks |
| 16-sheet cross-track | Indicative cost£2,250 | Buying unitper panel, per 2 weeks |
| Digital 6-sheet (D6) | Indicative cost£1,500 | Buying unitper screen, per 2 weeks |
| Digital escalator panels | Indicative cost£25,000 | Buying unitper station run, per 2 weeks |
| Station domination | Indicative cost£40,000 to £250,000 | Buying unitper station, per 2 weeks |
Planning guidance, not a quote and not live availability. Excludes VAT; poster rates include print and production where stated. Rates are confirmed with the media owner at booking.
The same format is priced differently through the year — the reasons are worth knowing before you budget.
Nearby stations
Stations close enough to run as a cluster, which usually buys more coverage than concentrating everything on one site.
- Zone 1 · West End
Oxford Circus
3 lines
The retail heart of the West End, with shopper traffic sustained across the full trading week.
66.9m entries and exits (2023)
- Zone 1 · City of London
Liverpool Street
5 lines
City finance and technology commuters, with weekday frequency among the highest on the network.
61.9m entries and exits (2023)
- Zone 2/3 · Stratford
Stratford
4 lines
Westfield retail traffic alongside a young, fast growing east London catchment.
47.9m entries and exits (2023)
Lancaster Gate questions.
Station notes last reviewed 16 August 2026.
A two week digital escalator panel campaign is typically £8,000 to £25,000 depending on the pack, and poster formats start under £1,000 per panel. Zone 1 carries a premium: expect the upper end of each range. All figures are indicative planning guidance excluding production and VAT, confirmed with the media owner at booking.
Lancaster Gate is served by Central. Platform and cross-track formats are bought by platform, so they can be weighted towards a single line. Ticket hall, escalator and concourse formats reach everyone passing through, whichever line they are travelling on.
Lancaster Gate is a Central line station on Bayswater Road, directly opposite the northern edge of Kensington Gardens. It sits between Marble Arch and Queensway, on the stretch of the line that runs along the top of the park. Nearby destinations include Kensington Gardens, Hyde Park and Bayswater Road.
Station dominations are subject to inventory and usually need twelve weeks' notice, from around £40,000 for two weeks. Only one advertiser holds a station at a time, so the peak trading periods go early.
Get Lancaster Gate advertising costs.
Send the brief and we come back with the available sites, costs and on-air dates within two working days.
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