Waterloo & City line advertising
A two stop shuttle between Waterloo and Bank, operating on weekdays only.
Who you reach
Almost purely City commuters, with negligible leisure or visitor traffic.
Featured advertising locations
Locations on the Waterloo & City line we have written up in detail. Not a ranking — the rest of the line is listed below and we plan against the brief, not a shortlist.
- Zone 1 · South Bank
Waterloo
4 lines
Britain's busiest rail terminus, delivering very high repeat exposure among south west London commuters.
65.9m entries and exits (2023)
- Zone 1 · City of London
Bank & Monument
6 lines
The densest concentration of financial services employees anywhere in the UK.
47.5m entries and exits (2023)
All Waterloo & City line stations
Every station on the Waterloo & City line, alphabetically, with its fare zone.
Formats to consider
- static
Tube car panels
Interior panels above the seat line, read across a full journey by an audience with nowhere else to look.
From £18 per panel, per 2 weeks
- digital
Digital escalator panels
Sequential screens running the length of the escalator shaft, synchronised so one story plays out as the passenger descends.
From £25,000 per station run, per 2 weeks
- static
16-sheet cross-track
Facing the platform from the opposite wall, read across the track for the whole wait.
From £2,250 per panel, per 2 weeks
Your next campaign could be under London.
Tell us the brief. We come back with sites, costs and on-air dates within two working days.
Get campaign costs